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The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …
Persistent link: https://www.econbiz.de/10011258930
Information is the lifeblood of most market economies. Nevertheless, attempts to jump start information flow by creating Market Information Services for food and agriculture usually fail. The author distills experiences and lessons from other studies and individual experts in the field on the...
Persistent link: https://www.econbiz.de/10005027115
Geographical Indications present significant opportunities for differentiating products or services that are uniquely related to their geographic origin. While they can offer many positive economic, social, cultural, and even environmental benefits, they can also be problematic and therefore...
Persistent link: https://www.econbiz.de/10008794647