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The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …
Persistent link: https://www.econbiz.de/10011258930
and implement theirs software to benefit from it. This paper aimed to discuss the difference between traditional marketing … 4Ps and the new generation of marketing 4Cs, and then to explain what does CRM mean, its definition, features, and how …
Persistent link: https://www.econbiz.de/10008685503
CRM has become one of the most leading business strategies in the new millennium. There is a verity of software solutions that impalement CRM principles including free and property ones. The aim of this research is to design and implement an evaluation model to help companies in choosing the...
Persistent link: https://www.econbiz.de/10008685527