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This paper investigates the differential response of male and female voters to competitive persuasion in political campaigns. During the 2011 municipal elections in Milan, a sample of eligible voters was randomly divided into three groups. Two were exposed to the same incumbent's campaign but to...
Persistent link: https://www.econbiz.de/10010700692
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de/10010630728
Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes place on a website set up to promote a fundraising drive...
Persistent link: https://www.econbiz.de/10010959716
Loss aversion, the fact that losses have a greater impact than gains, is a fundamental property of behavioral accounts of choice. In this paper, we suggest four possible characterizations of the relative impact of losses and gains: (1) It could be a constant, such as the much cited value of 2,...
Persistent link: https://www.econbiz.de/10005703626
In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In the industrialized countries, with their highly developed banking systems, however, there has been ongoing debate...
Persistent link: https://www.econbiz.de/10005011900
poverty and income inequality have invited increasing volumes of research focusing on the nexus between equity and efficient …
Persistent link: https://www.econbiz.de/10010884285
Most conceptualisations of the bottom billion assume that "the poor" are a minority group in a state of continuous dependency, identifiable by region and demographic. Using a flow analysis (inflow and outflow) of poverty, rather than a stock analysis, we explain why poverty is more appropriately...
Persistent link: https://www.econbiz.de/10010886148
Teams are becoming increasingly important in work settings. We develop a framework to study the strategic implications of a meritocratic notion of desert under which team members care about receiving what they feel they deserve. Team members find it painful to receive less than their perceived...
Persistent link: https://www.econbiz.de/10010959847
classic topic and find some new answers. We focus on differentials in average annual earnings at the firm level among mileage … LTL companies paid more than those for TL companies, but in LTL the union earnings premium was maintained following … models based on independent utilities; sharing of product market rents; equity concerns resulting from social comparisons …
Persistent link: https://www.econbiz.de/10009652529
high efforts. The treatment difference instead seems to be driven by the fact that the norm of equity is violated far more … frequently in the equal wage treatment. After having suffered from violations of the equity principle, agents withdraw effort … that adherence to the norm of equity is a necessary prerequisite for successful establishment of gift-exchange relations. …
Persistent link: https://www.econbiz.de/10004969331