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Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes place on a website set up to promote a fundraising drive...
Persistent link: https://www.econbiz.de/10010959716
are ultimately financed via crowdfunding? A simple model and simulation reveals the answers to both questions to be: 'not …
Persistent link: https://www.econbiz.de/10010747357
We test potential social costs of educational inequality by analysing the influence of spatial and social segregation on educational achievements. In particular, based on recent PISA data sets from the UK and Germany, we investigate whether good neighbourhoods with a relatively high stock of...
Persistent link: https://www.econbiz.de/10004976888