large variety of instruments to design their CSR communication. Different communication means can complement one another as … involvement regarding CSR (e.g. websites, CSR reports). Among the many potential communication channels that allow disseminating … communication of chocolate brands is addressed in this paper. CSR related communication was investigated by two means. In December …

In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … interaction and communication with current and prospective customers. One core objective of this study was to evaluate certain …