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~institution:"Instituto Valenciano de Investigaciones Económicas"
~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Forschungsgruppe Konsum und Verhalten"
~subject:"Theorie"
~subject:"Werbung"
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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The relationship of body weight and skepticism towards advertising
Brauneis, Sabrina
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2016
Persistent link: https://www.econbiz.de/10011504850
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Werbestrategien für Produktneueinführungen im Lebensmittelbereich : eine Analyse des Einflusses von Lebensereignissen auf die Wirkung von Werbung für neue Produkte
Kamm, Friederike
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2016
Persistent link: https://www.econbiz.de/10011542275
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