Más, Francisco J.; Nicolau, Juan Luis; Moreno, Felipe Ruiz - Instituto Valenciano de Investigaciones Económicas (IVIE) - 2000
The aim of this study is to examine the determining factors of a firm's performance, as a direct consequence of its … diversification strategy in its expansion into foreign markets, considering certain factors like the market, the product and the … shares on the Stock Market, based on a sample of 35 expansion announcements into external markets corresponding to 11 …