Due to that traditional media are saturated, firms try to find new commutation alternatives. The product placement in videogames is one of them. For this, the present paper focuses in three objectives. First, to develop an emotions scale adapted to the present research. Second, to analyse the...

Esta investigación de carácter cualitativo que se aproxima al método del caso intenta examinar la aplicación de la estrategia del product placement en el ámbito de los videojuegos a fin de identificar las diferencias en enfoques de product placement más clásicos y aquellos otros más...

We analyze third degree price discrimination by an upstream monopolistto a continuum of heterogeneous downstream firms. The novelty of ourapproach is to recognize that customizing prices may be costly, whichintroduces an interesting trade-off. As a consequence, partial pricediscrimination arises...

The result of neutrality of vertical integration for competition postulated by the Chicago School can be supported by a benchmark model with (1) an upstream monopolist, (2) homogeneous goods downstream and (3) observable (two-part tariff) contracts. The result does not hold however, whenever any...

I estimate how intra-household bargaining affects gay and lesbian couples¿ labor supplies, investigating their similarity to heterosexual decision-making, in a collective household framework. Data from the 2000 US Census shows that couples of all types exhibit a significant response to...

This study investigates how spouses’ cultural backgrounds mediate the role of intra-household bargaining in the labor supply decisions of foreign-born and US-native couples, in a collective-household framework. Using data from the 2000 US Census I show that the labor supplies of US-born...

We construct a matching model on the marriage market along more than one characteristic, where individuals have preferences over physical attractiveness (proxied by anthropometric characteristics) and market and household productivity of potential mates (proxied by socioeconomic...

We analyze how sexual orientation is related to household savings using 2000 US Census data, and find that gay and lesbian couples own more retirement income than do heterosexual ones, while cohabiting heterosexuals save more than their married counterparts. In a household savings model, we...

Using a sample of mother-child pairs from the National Longitudinal Survey of Youth 1979 we explore the intergenerational transmission of a social norm regarding women¿s roles and examine its implications for the labor market behavior of females. We find that a mother¿s attitudes towards...

We analyze empirically the marriage-market aspects of body size, weight, and height in the United States using data from the Panel Study of Income Dynamics on anthropometric characteristics of both spouses. We find evidence of positive sorting in spouses’ BMI, in their weight, and in their...