advertising has a well defined pattern over the BusinessCycle. To understand this pattern we develop a general equilibrium model … wheretargeted advertising increases the marginal utility of the advertised good. Advertisingintensity is endogenously determined by … competition. We find that advertising affects the aggregate dynamics ina relevant way, and it exacerbates the welfare costs of …

I construct a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to …, at equilibrium, there is one firm which chooses a lower advertising level, while the remaining ones choose the same … higher advertising. For the endogenous profile of advertising expenditure, there are a family of pricing equilibria with at …

compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection … between program quality and advertising incentives are drastically different between both scenarios. We also consider the …

In a three-stage duopoly game with product design at stage 1, advertising & marketing at stage 2, and price competition … at stage 3, advertising & marketing enable customers to distinguish the goods from each other thus relaxing price … cooperation implying more expenditure on advertising & marketing due to the specification of the model that both firms benefit …

media platforms choose also their level of advertising. We compare the equilibrium levels of quality, advertising and … regimes depends, crucially, on the interplay between the net direct effect of advertising on welfare and the degree of … advertising as a way of financing publicly-owned platforms. …