Reporting understood as a process provides the output in a form of data and information presentation, which is one of the important aspects of a business management system. The effectiveness of processes and decision making by a management depends on the access to actual and relevant data,...

Companies across industries gain the competitive advantage by outsourcing and offshoring. Developing countries are becoming the attractive locations for the BPO/SSC enterprises. The article reviews the definition of outsourcing and offshoring and presents the findings for the fast-growing...

Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use. But each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of...

In order to determine the competitive position of a company not only the traditional measures of market position (market share) and financial position (financial ratios) are used but also the qualitative measures concerning intangible resources. Customer satisfaction and customer loyalty are the...

The internet and Social Media have been playing a vital role in almost everyone’s communication and interactions. The same holds true for a company’s two-way communication with its consumers. This tremendous flow of information can drastically increase any company’s exposure to its...

In this paper was shown how is possible to build relationship with customers by using mobile devices. There was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with...