The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=320) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not...

The trend towards globalization has led an increase in the U.S. Food trade. Threats of bio-terrorism and safety of the agriculture production system have become larger concerns to U.S consumers and policy makers. This paper analyzes how agriculture imports have changed in the past years; and how...