This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of...

Computer and video games is a young industry with rapid growth underpinned by technological development. The global market in 2003 was over USD 21 billion compared with USD 32 billion for the recorded music industry. The main segments are off-line consoles and PCs; online and wireless games are...

Virtual worlds are increasingly evolving into Internet-mediated “spaces”, where large groups of people meet and interact in real-time while experiencing a shared sensation of being there together. This enables richer and more dynamic social interaction and collaboration across national and...

Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen grosser Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation....