For quite a while, stated preferences have been a major tool to measure consumer preferences for new products and … determine consumer preference for yellow maize using the contingent valuation, choice experiments and experimental auction … they should be the recommended method in measuring consumer preference in developing countries, since the extra cost is …

the growing consumer concern with diet-health relationships. Prior research has shown that the presence of this … conducted to identify the effect of multiple health and nutrition information sources on consumer food choice, taking into … account preference heterogeneity using a latent class approach. Results show that different consumer groups can be identified …