Kimenju, Simon Chege; De Groote, Hugo; Morawetz, Ulrich B. - International Association of Agricultural Economists - IAAE - 2006
For quite a while, stated preferences have been a major tool to measure consumer preferences for new products and … determine consumer preference for yellow maize using the contingent valuation, choice experiments and experimental auction … they should be the recommended method in measuring consumer preference in developing countries, since the extra cost is …