Using recent survey data (n = 1,430) on trust levels in agri-food supplier-buyer relationships in six different …-retailer), main determinants of trust are identified and discussed. The structural equation modelling estimation results indicate that … trust can be significantly improved by effective communication and by a positive collaboration experience. The existence of …

This study identified and validated key constructs underlying supply chain management research: contract, trust and … Chinese vegetable and fruit farmers, we found empirical support for a complementary relationships between contract and trust …

the government policy priority should be on building and maintaining trust in food and health authorities, and research … risk perception and trust. The data are from a nationally representative European survey of 2 725 respondents from five … extended TPB framework, which incorporates risk perceptions, and trust in alternative sources of food safety information. This …

Based on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in … different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences … incidence such as bird flu . Results indicate that both the consumers' attitude and their trust in suppliers of information is a …