"Offers a history of Take Pride in America, a program launched during the Reagan administration to encourage citizens to assume greater responsibility for the care of public lands through voluntary efforts. Working with the Interior Department, the Advertising Council promoted the new initiative...

This new edition of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today's organizational...