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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan (ed.); Gries, Rainer (contributor);  … - 2010 - 1. publ.
-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to …
Persistent link: https://www.econbiz.de/10008651345