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large variety of instruments to design their CSR communication. Different communication means can complement one another as … involvement regarding CSR (e.g. websites, CSR reports). Among the many potential communication channels that allow disseminating … communication of chocolate brands is addressed in this paper. CSR related communication was investigated by two means. In December …
Persistent link: https://www.econbiz.de/10010880541
to create the perception of opacity. The optimal communication strategy for the central bank is to provide clarity about …
Persistent link: https://www.econbiz.de/10010727666
when they ease appreciation pressures. Central bank communication and interest rate steps considerably enhance their …
Persistent link: https://www.econbiz.de/10010727848
when they ease appreciation pressures. Central bank communication and interest rate steps considerably enhance their …
Persistent link: https://www.econbiz.de/10005802624
various institutional tensions, has been worked out inductively from a longitudinal case study on communication fields within …
Persistent link: https://www.econbiz.de/10010708292
Correlated equilibria and communication equilibria are useful notions to understand the strategic effects of … information and communication. Between these two models, a protocol generates information through communication. We define a …
Persistent link: https://www.econbiz.de/10010708400
La communication correspond actuellement à une préoccupation majeure du management, pourtant elle ne se traduit pas … que l'apparence première de simplicité du lien entre contrôle de gestion et communication s'accompagne d'une certaine …'autre part, l'intangibilité et la multidimensionnalité de la communication risque soit de la déconnecter du contrôle de gestion …
Persistent link: https://www.econbiz.de/10011074537
In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … interaction and communication with current and prospective customers. One core objective of this study was to evaluate certain …
Persistent link: https://www.econbiz.de/10011078212
to create the perception of opacity. The optimal communication strategy for the central bank is to provide clarity about …
Persistent link: https://www.econbiz.de/10005627582
marketing communication strategies could significantly affect the consumers’ preferences for food product and their decisions … communication strategies to increase the local food demand and customization. …
Persistent link: https://www.econbiz.de/10011200771