Showing 1 - 9 of 9
large variety of instruments to design their CSR communication. Different communication means can complement one another as … involvement regarding CSR (e.g. websites, CSR reports). Among the many potential communication channels that allow disseminating … communication of chocolate brands is addressed in this paper. CSR related communication was investigated by two means. In December …
Persistent link: https://www.econbiz.de/10010880541
to create the perception of opacity. The optimal communication strategy for the central bank is to provide clarity about …
Persistent link: https://www.econbiz.de/10010727666
when they ease appreciation pressures. Central bank communication and interest rate steps considerably enhance their …
Persistent link: https://www.econbiz.de/10010727848
when they ease appreciation pressures. Central bank communication and interest rate steps considerably enhance their …
Persistent link: https://www.econbiz.de/10005802624
communication and regarding the latter, how do those companies evaluate a CSR standardization? The results of our study are based on … performance and CSR communication vary between companies depending on firm characteristics (e.g. size). Main motives for firms to …
Persistent link: https://www.econbiz.de/10011078191
In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … interaction and communication with current and prospective customers. One core objective of this study was to evaluate certain …
Persistent link: https://www.econbiz.de/10011078212
to create the perception of opacity. The optimal communication strategy for the central bank is to provide clarity about …
Persistent link: https://www.econbiz.de/10005627582
marketing communication strategies could significantly affect the consumers’ preferences for food product and their decisions … communication strategies to increase the local food demand and customization. …
Persistent link: https://www.econbiz.de/10011200771
further communication of sustainable aquaculture to consumers are deduced. One central result is that consumers were mainly …
Persistent link: https://www.econbiz.de/10011200779