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Chocolate Brands’ Communication of Corporate Social Responsibility in Germany

Langen, Nina; Hartmann, Monika - International European Forum on Innovation and System … - 2012

large variety of instruments to design their CSR communication. Different communication means can complement one another as … involvement regarding CSR (e.g. websites, CSR reports). Among the many potential communication channels that allow disseminating … communication of chocolate brands is addressed in this paper. CSR related communication was investigated by two means. In December …

Persistent link: https://www.econbiz.de/10010880541

Social Communication and Discrimination: A Video Experiment

Greiner, Ben; Güth, Werner; Ro'i Zultan - Wirtschaftswissenschaftliche Fakultät, … - 2010

We report on an experiment using video technology to manipulate pre-play communication protocols in the lab and to … study purely social effects of communication on donations and discrimination between potential receivers. The experimental … the latter decides on her gifts. Through the use of three communication setups (none, audio, and audio-visual) we show and …

Persistent link: https://www.econbiz.de/10008511331

Voting on a sharing norm in a dictator game

Vanberg, Christoph - Wirtschaftswissenschaftliche Fakultät, … - 2007

I conduct an experiment to assess whether majority voting on a non- binding sharing norm affects subsequent behavior in a dictator game. In a baseline treatment, subjects play a one shot dictator game. In a voting treatment, subjects are ï¬rst placed behind a 'veil of ignorance' and vote on...

Persistent link: https://www.econbiz.de/10005051032

Third Party Assessments in Trust Problems with Conflict of Interest: An Experiment on the Effects of Promises

Kataria, Mitesh; Winter, Fabian - Wirtschaftswissenschaftliche Fakultät, … - 2012

Is it possible to elicit reliable assessment from an assessor with conflict of interest (e.g. a professor that writes a recommendation letter for a formal PhD student)? We propose an experimental test and show that compared to a not-incentivized assessment, a promise to give a truthful...

Persistent link: https://www.econbiz.de/10010616572

Mediocrity and Induced Reciprocity

Montinari, Natalia; Nicolò, Antonio; Oexl, Regine - Wirtschaftswissenschaftliche Fakultät, … - 2012

We report evidence from an experiment where a principal chooses an agent out of two to perform a task for a fixed compensation. The principal's payoff depends on the agent's ex-ante ability and on a non-contractible effort that the agent has to exert once employed. We find that a significant...

Persistent link: https://www.econbiz.de/10010570355

The Use of Social Media within the Austrian Supply Chain for Food and Beverages

Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; … - International European Forum on Innovation and System … - 2013

In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … interaction and communication with current and prospective customers. One core objective of this study was to evaluate certain …

Persistent link: https://www.econbiz.de/10011078212

Language, Ethnical Identity and Consumer Behavior: A Cross-Cultural Study of Marketing Communication in the Region FVG

Rosa, F.; Sillani, S.; Nassivera, F.; Vasciaveo, M. - International European Forum on Innovation and System … - 2014

marketing communication strategies could significantly affect the consumers’ preferences for food product and their decisions … communication strategies to increase the local food demand and customization. …

Persistent link: https://www.econbiz.de/10011200771

What do German Consumers Expect from Sustainable Aquaculture?

Feucht, Yvonne; Zander, Katrin - International European Forum on Innovation and System … - 2014

further communication of sustainable aquaculture to consumers are deduced. One central result is that consumers were mainly …

Persistent link: https://www.econbiz.de/10011200779