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Language, Ethnical Identity and Consumer Behavior: A Cross-Cultural Study of Marketing Communication in the Region FVG
Rosa, F.; Sillani, S.; Nassivera, F.; Vasciaveo, M. - International European Forum on Innovation and System … - 2014
marketing communication strategies could significantly affect the consumers’ preferences for food product and their decisions … communication strategies to increase the local food demand and customization. …
Persistent link: https://www.econbiz.de/10011200771
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What do German Consumers Expect from Sustainable Aquaculture?
Feucht, Yvonne; Zander, Katrin - International European Forum on Innovation and System … - 2014
further communication of sustainable aquaculture to consumers are deduced. One central result is that consumers were mainly …
Persistent link: https://www.econbiz.de/10011200779