Showing 1 - 10 of 11
marketing communication strategies could significantly affect the consumers’ preferences for food product and their decisions … communication strategies to increase the local food demand and customization. …
Persistent link: https://www.econbiz.de/10011200771
The food sector in Europe can be characterised as a complex, global and dynamically changing network of trade streams …, food supply network relations and related product flows and offers a big spectrum for economic output and employment …. Innovation isimportant for the competitivenessof the food industry that is to a large extent comprised by small and medium sized …
Persistent link: https://www.econbiz.de/10011200793
This study aims to understand local food and explore the barriers to development for small innovative food businesses … definition of the term “local food” had implications for marketing strategy. Small businesses recognise that customers are … increasingly concerned with food provenance and traceability, but that they and their representative associations need to do more …
Persistent link: https://www.econbiz.de/10008853602
temperature control in 18 degree ready-to-eat food during logistics flows. And analyzed how temperature monitoring improves … consideration. Moreover, our results suggest that temperature-controlled food companies could share temperature information with its … chain partners which emphases a food quality and logistics cost balance in supply chain. …
Persistent link: https://www.econbiz.de/10011078197
disclosure have been analyzed in several papers. However, only limited research has been conducted on both, the food industry and … communication of food processors including SME. Design/methodology/approach – We analyzed corporate communication on the websites of … N=71 food producers from North Rhine-Westphalia, Germany using dictionary-based content analysis. Based on an ordered …
Persistent link: https://www.econbiz.de/10011200777
combined in regional innovation systems. The analysis builds on studies of the food industry and related knowledge … Skåne Food Innovation Network) aimed at strengthening the innovative capability of the regional innovation systems. The …
Persistent link: https://www.econbiz.de/10011069701
the importance of networks in the process of knowledge exchange and innovation for SMEs in the food sector. The most …
Persistent link: https://www.econbiz.de/10011078199
content and contact features, as well as social media activities of companies of the Austrian food and bever-age industry. The … Austrian business leaders. The research study clearly shows that a minority of the Austrian food and beverage industry actively … knowledge on how to properly use social media marketing seems to be necessary within the food sector. …
Persistent link: https://www.econbiz.de/10011078212
SCALE (Step Change in Agri-food Logistics Ecosystems). SCALE aims to improve the sustainability of food and drink supply … chain logistics in the context of rising food demands, increasing energy prices and the need to reduce environmentally … damaging emissions. More in particular, SCALE aims to deliver a number of tools and frameworks valuable for the agri-food …
Persistent link: https://www.econbiz.de/10011078215
the intra-EU market from 1995 to 2011, comparing food industry and agricultural sector. In particular, we aim to assess … countries, agriculture and food industry do not reveal strong differences in competitive performance during the last fifteen … for Belgium. On the contrary, the Netherlands revealed the best performance, both in agriculture and in food industry …
Persistent link: https://www.econbiz.de/10011078221