Following the occurrence of meat safety incidents during the nineties (Verbeke et al., 1999), considerable effort has been done to improve safety in the beef chain, both by policy and beef chain actors. Nowadays, a wide array of interventions to improve beef safety is applied at different stages...

Together with the evolution from the agro-industrial model to the sustainable rural development model (Roep and Wiskerke 2004), a part of the agro-food market has evolved from an anonymous, mass food market to a quality-food market. This shift is driven by factors, such as the changing relations...

institutions of sustainability (PIoS), which are sets of rules that a series of private actors voluntary follow to reach a sustainability target. Within PIoS, a strong position on sustainability themes is used as a mean to maximize private utility. Consequently, there is a potential win-win...