Consumers face complex choices when they buy wine: wine is a highly differentiated product sold at prices that vary over a wide range. This paper aims to provide monetary valuation of some relevant credence attributes of the wine, such as certifications and quality ratings made by expert...

Today most flowers physically pass through the auction houses on their fixed routes from (inter)national growers to (inter)national customers. Physical presence is necessary to allow for physical inspection, quality control and break-bulk activities. Several developments, such as new markets in...

In this paper we present results from a study on the use of improved coffee production technology schemes among smallholder coffee producers in three prominent coffee producing regions in Honduras. We analyze the impact of various schemes (trajectories) in which different agents influence the...

The “fruit trade chain” is a commonly accepted term used in the industry to describe the system of trading fresh fruit. The fruit trade chain includes procurement, production, packaging, shipment and delivery to the consumer. Within this chain, numerous components are involved: picking,...

The Brazilian presence in international commerce, despite the regional leadership in Latin America and the global importance of Brazil as an emerging economy, is quite limited, reaching only 1% of the world’s total trade. Nevertheless, the agribusiness sector is responsible for half of the...

A purchasing experiment in which genetically modified (GM) and conventional french fries were offered for sale at fast food stands in Germany was conducted to assess whether a market exists for GM fries and to identify factors influencing the willingness to buy such fries. The GM and...

This paper presents a novel approach to gain a deeper understanding of the forces driving sustainability transitions in food production and consumption. It follows a complex adaptive systems approach to study processes leading to sociotechnical innovations on a timescale of typically a decade....

debate on appropriate framework, tools and methods to evaluate food and feed along the chains. This paper presents literature review for evaluation of triple bottom line impacts of soy and beef chains in particular, and food chains in general. We reviewed literature on the sustainability of soy...

An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...

The characteristics of the EU and Italian food market, dominated by evolving regulations, rise of new emerging countries, globalisation, advances in ICT and technology sector, increase of retailers’ bargaining power, and changes in consumer patterns, affect especially SMEs, which are forced to...