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Firms in the agri-food industry are embedded in a system of institutions, regulations and policies that shape their economic environment and affect their conduct and performance. Changes in this system can propose new challenges for the firms that need to adequately and efficiently change and...
Persistent link: https://www.econbiz.de/10010880530
Recent crises in the agricultural sector, such as the 2011 German dioxin scandal and deaths from EHEC or the last swine fever outbreak in Germany in 2006, have caused immense economic damage. As a result, German veterinary authorities at the district, state, and federal levels have been put in...
Persistent link: https://www.econbiz.de/10010914622
This paper presents the results of a rapid consumer survey undertaken in Uganda. The survey aimed at identifying preferred quality and safety attributes, retail forms and retail outlets for major livestock products and by type of consumers. Results of the survey, combined with nationally...
Persistent link: https://www.econbiz.de/10011078188
An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...
Persistent link: https://www.econbiz.de/10010880532
played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …
Persistent link: https://www.econbiz.de/10010880612
-ops as they are promoting and marketing local foods to their members/owners. Our findings show that food co-ops are much …
Persistent link: https://www.econbiz.de/10010914616
The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...
Persistent link: https://www.econbiz.de/10010914909
Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...
Persistent link: https://www.econbiz.de/10010914910
their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …
Persistent link: https://www.econbiz.de/10010914913
Research on organizational and inter‐organizational trust has become an important field in management and marketing …
Persistent link: https://www.econbiz.de/10008853573