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Firms in the agri-food industry are embedded in a system of institutions, regulations and policies that shape their economic environment and affect their conduct and performance. Changes in this system can propose new challenges for the firms that need to adequately and efficiently change and...
Persistent link: https://www.econbiz.de/10010880530
Recent crises in the agricultural sector, such as the 2011 German dioxin scandal and deaths from EHEC or the last swine fever outbreak in Germany in 2006, have caused immense economic damage. As a result, German veterinary authorities at the district, state, and federal levels have been put in...
Persistent link: https://www.econbiz.de/10010914622
This paper presents the results of a rapid consumer survey undertaken in Uganda. The survey aimed at identifying preferred quality and safety attributes, retail forms and retail outlets for major livestock products and by type of consumers. Results of the survey, combined with nationally...
Persistent link: https://www.econbiz.de/10011078188
Research on organizational and inter‐organizational trust has become an important field in management and marketing …
Persistent link: https://www.econbiz.de/10008853573
relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …
Persistent link: https://www.econbiz.de/10008853577
Variable eating quality was identified as a major contributor to declining Australian beef consumption in the early 1990s. The primary issue was the inability to predict the eating quality of cooked beef before consumption. A R&D program funded by industry and Meat and Livestock Australia...
Persistent link: https://www.econbiz.de/10008853578
Food is a very sensitive area and the most intimate form of consumption. Consumer choice is known to be strongly affected by emotional factors usually not taken into account in economic analysis. At the same time it is clear that such emotional factors can affect consumer behaviour and market...
Persistent link: https://www.econbiz.de/10008853581
. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food … the level of firm innovativeness and the different stages of marketing management process, in order to understand if good … results in marketing management can affect firm innovation. An interactive questionnaire available on the web has been used …
Persistent link: https://www.econbiz.de/10008853584
through marketing actions. It is very important to understand why consumers make elections of fresh fruits in order to …
Persistent link: https://www.econbiz.de/10008853589
Currently, in most pork chains there is still a mismatch between delivered quality and expected quality, leading to unsatisfied customers and value losses because products are not sold against the best possible price. Differentiation of quality of pork starts already in the breeding stage,...
Persistent link: https://www.econbiz.de/10008853591