Haas, Rainer; Weaver, Robert D. - International European Forum on Innovation and System … - 2010
level, contracting between retailers and fruit and vegetable growers for specific quality attributes signaled a shift from … substitutes, or do they offer cheaper, lower quality products to a different market segment than buys national brands? To address … targeted at two market segments. A segment of consumers looking for low cost, and lower quality products are served by several …