fruit to reach consumer outlets. Recently the market, specifically the fresh fruit trade chain, is encountering the …The “fruit trade chain” is a commonly accepted term used in the industry to describe the system of trading fresh fruit …. The fruit trade chain includes procurement, production, packaging, shipment and delivery to the consumer. Within this …

Although the Chinese market is traditionally characterized by a gastronomic culture which is profoundly different from … consumers to include in the ancient Chinese culinary culture food products from other countries. A market segmentation of the …". The results seem to confirm the relevant potential of the Chinese market as a destination for quality western products …

income, eradicating poverty and strengthen farmers’ (market) power within the modern value chain. As for most transitional …

importance of Brazil as an emerging economy, is quite limited, reaching only 1% of the world’s total trade. Nevertheless, the … agribusiness sector is responsible for half of the country’s export and Brazil is the world leader in sugar, coffee, orange juice …, tobacco, soybean and beef export. Export growth is considered to be a key factor for the economic development of the country …

On the agricultural market, like any other market, there are transaction costs such as “discovering what the relevant …% of the total cost. If the transaction costs of agricultural market are high, in order to reduce them entrepreneurs can … arrange the additional production of goods within the firm, replacing market relationships on the relations within the firm …

global food and drinks market. Brazil is one of the leading countries in food production and consumption, and the market for … functional foods have been growing 10% per year, three times more than the market for conventional foods. Although this food … intention to buy functional foods, since the market demands a better understanding of this trend. A survey with 450 consumers …