Carraresi, Laura; Mamaqi, Xhevrie; Albisu, Luis Miguel; … - International European Forum on Innovation and System … - 2012
countries, globalisation, advances in ICT and technology sector, increase of retailers’ bargaining power, and changes in … consumer patterns, affect especially SMEs, which are forced to develop successful strategies in order to survive on the market … playing a leading role to reach a competitive advantage. In particular, four capabilities have been selected, according to …