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Two Sides of the Same Coin? Analysis of the Web‐based Social Media with Regard to the Image of the Agri‐food Sector in Germany
Kayser, Maike; Boehm, Justus; Spiller, Achim - International European Forum on Innovation and System … - 2010
The agri‐food industry has improved its productivity, especially in developed countries, in an unparalleled way. This development has, however, estranged the agri‐food sector in parts from society over the years. Never before has food been as safe and secure, but simultaneously, society has...
Persistent link: https://www.econbiz.de/10008853604
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The Use of Social Media within the Austrian Supply Chain for Food and Beverages
Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; … - International European Forum on Innovation and System … - 2013
In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … uses social media platforms for marketing purposes and interaction with present and potential cus-tomers. Usually the … knowledge on how to properly use social media marketing seems to be necessary within the food sector. …
Persistent link: https://www.econbiz.de/10011078212
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Bringing Blue Ocean Strategy to FMCG Markets
Dusseldorf, Simon; Wubben, Emiel F.M. - International European Forum on Innovation and System … - 2012
An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...
Persistent link: https://www.econbiz.de/10010880532
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Role of Sensory Attributes in the Food Marketing: An Exploratory Analysis in the Italian Organic Food Producers
Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika - International European Forum on Innovation and System … - 2011
played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …
Persistent link: https://www.econbiz.de/10010880612
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Food Cooperatives’ Innovations and System Dynamics in Local Food Networks
Katchova, Ani L.; Woods, Timothy A. - International European Forum on Innovation and System … - 2012
-ops as they are promoting and marketing local foods to their members/owners. Our findings show that food co-ops are much …
Persistent link: https://www.econbiz.de/10010914616
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Transparency Solutions for Increasing Trust along the Food Chain
Sebok, Andras; Berczeli, Attila; Molnar, Adrienn; Van … - International European Forum on Innovation and System … - 2011
The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...
Persistent link: https://www.econbiz.de/10010914909
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Supply Chain Response to Institutional Markets’ Demand for Healthy and Sustainable Food Options
Abatekassa, Getachew - International European Forum on Innovation and System … - 2011
Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...
Persistent link: https://www.econbiz.de/10010914910
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Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy
Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia - International European Forum on Innovation and System … - 2011
their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …
Persistent link: https://www.econbiz.de/10010914913
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Trust in the US‐EU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers?
Ameseder, Christoph; House, Lisa; Haas, Rainer; … - International European Forum on Innovation and System … - 2010
Research on organizational and inter‐organizational trust has become an important field in management and marketing …
Persistent link: https://www.econbiz.de/10008853573
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Is there Need for more Transparency and Efficiency in Cause‐related Marketing
Langen, Nina; Grebitus, Carola; Hartmann, Monika - International European Forum on Innovation and System … - 2010
relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …
Persistent link: https://www.econbiz.de/10008853577