Traditional food products (TFPs) represent an important part of each European Member State’s cultural heritage and provide critical economic inputs to many regions via their production and sale. Nevertheless, a major challenge for the traditional food sector is to improve its competitiveness...

As part of ProSafeBeef, an integrated research project funded by the European Commission, the present qualitative study was carried out with European consumers to obtain insights into their acceptance or rejection of eight selected novel beef production and processing technologies, identified...

Consumer demand in relation to food is increasingly shifting towards products that are safe, nutritious, and of good eating quality. Beef consumers are demanding for experience quality that matches their quality expectations formed prior to consumption, particularly with respect to beef...