One of the tasks most difficult in the planning of marketing has been the election of the market-target. Being thus, the market segmentation reveals of great importance. The objective of this study is to discuss a market segmentation model of meat consumers. For in such a way, a bibliographical...

In Denmark there is a developed and well-organised advisory system. However, there is room for improvement. Many advisors experience that the farmers don't follow their advice, and therefore the same problems are discussed over and over. This entails that the advisors feel they lack impact and...

Before IFCN was founded, existing farm-level data sets for international comparisons - if there were any - were not comparable. Differences from country to country regarding methodology applied, extent of data sets (physical and financial figures), and availability of up-to-date figures caused...

The paper is based on research conducted for DARCOF II (Danish Research Centre for Organic Farming, www.darcof.dk). The aim of the research project is to analyze the future development of the Danish organic food sector through focusing on two agro-commodities: vegetables and pork. Emphasis is...

Under the sponsorship of the University of Sydney, on 5-6th December 2002 the future of farm management in Australia was discussed. The fundamental conclusion achieved by key primary industry representatives, corporate executives, academics, consultants and researchers is that farm management...

In this study we have attempted, in collaboration with an agrifood company, to compare and contrast the responses of consumers and professionals to the same set of situations raising ethical questions, in order to highlight the differences and the similarities of viewpoint between these two...

Precision agriculture is one of the important agricultural technologies that can assist farmers and managers in promoting long-term success. Precision agriculture can help farm managers increase their management capacity, which is of utmost importance in the highly competitive modern...

The behavioural intentions of a sample of livestock farmers in the south-west of England towards new technologies were analysed within a Theory of Reasoned Action (TORA) framework, in order to explore reasons for the apparently low rate at which research-based knowledge is being transferred to...

For many years, the literature concerning agricultural knowledge transfer has emphasised the importance of using processes designed around the needs of the target population, rather than those of the providers. This paper reports on the AgriNet project in South West England, whose essential...

This farmer utilizes cutting edge technology to drive business efficiency, profitability, along with agronomic and staff managing practices. This 5,300ha continuous cropping operation at Newdegate WA relies on advanced agronomic practices to assist the sustainability of the fragile landscape....