This study analyzes consumer acceptance of biofortified orange maize in rural Zambia by eliciting consumers' willingness to pay. It attempts to examine the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on...

Vitamin A deficiency is a major health problem in Africa and in many other developing countries. Biofortified staple crops that are high in beta-carotene and adapted to local growing environments have the potential to significantly reduce the prevalence of vitamin A deficiency. One such example...