According to Schwartz, behaviour is oriented by values through motivations. In our opinion, these values in case of the entrepreneurial behaviour are expressed as entrepreneurial values and factors of strategic orientations in the specific literature. Entrepreneurial orientation includes the...

Green Brands: An Avenue to the Creation of Economic Value? Abstract The research undertaken here attempts to test what in some quarters has become conventional wisdom that investment in green or sustainability branding necessarily leads to the creation of shareholder value, even though...