An inexperienced online marketer or a company which is new to social media marketing may just be very happy if their business page is getting many likes. This is one of the biggest mistakes that can be made when using Facebook. The world’s biggest social media platform provides countless tools...

Nowadays, the use of social media has become an important tool to introduce new products and services in the world. However, in some countries social networks are very important to show what the company is and what they are doing with their businesses, it means that they sharing everything with...

This paper aims to present the importance of weak ties in social networks for sharing information at personal level, across departments in a company, as well as between managers that seek business opportunities. Also, the paper shows that complex knowledge requires strong ties in order to be...

Worldwide importance of brands has acquired a new dimension and an increasing emphasis putted on the marketing strategies of branding has become an imperative of the company’s success. One of the possible ways how to develop branding strategies is the e-marketing usage. The basic problem of...

The focus of this study is the impact that the recent economic and social tendencies have upon the marketing of firms. The ways in which the marketing policies and practices are influenced by the dynamic changes in the physical space, demographics, behavioral models and economic growth will be...