Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation … most in strategic building of brand value. These factors could be used as a basis for the proposal of a new method for the … profit, return of investment). The other factors which create a brand value (brand awareness, brand loyalty, emotional …

brand, quality of the water, and the packaging of the product. Quantitative research was chosen as the methodology, with … student housing area. Based on the survey result, it is proven that brand, quality of the water, and the packaging of the …

, respectively how they should build their image and brand. Finally, the methodology also relates to building good relations with …

the following:•the communication policy has a significant impact on brand value perception, what implies the necessity of … the first stages of the brand’s life cycle,•customer's trust into the communication activities of brands realized via … the process of customer’s identification with the brand identity,•social networks create a suitable environment for …

Brand extensions refer to use an established brand name in new product or product categories and are extensively … applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards … extensions is modified on the basis of their cognitional reactions and relations between the parent brand and extended product …

are inseparably applied together when a company tends to develop technology, toolkit and communication. This business … different communication technologies and practices. …

The aim of this article is to examine the effect of building working relationships, communication ability, and office …

The paper focuses on the effect of communication on the sales performance within CRM. The paper uses the hotel business … as an example to evaluate if communication within Customer Relationship Management creates loyalty measured by the re … conclusion that an advertising response function for the communication with existing customers should be concave instead of s …