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An Alternative Method of Component Aggregation for Computing Multidimensional Well-Being Indicators

Otoiu, Adrian; Titan, Emilia - International Institute of Social and Economic Sciences - 2014

There is considerable debate on the methods used to compute composite indicators of well-being. The fact that most of the weights of the principal sub-components of the composite indicators are equal, and that the determinants of well-being are, to a certain extent, correlated, makes the use of...

Persistent link: https://www.econbiz.de/10011210095

Effects of Absurdity in Advertising on Consumers’ Attitude Toward the Ad and Recall

YILDIZ, SERDAR - International Institute of Social and Economic Sciences - 2014

toward the ad and recall. The presence and absence of a visual absurd stimulus was tested with print ads that were created … the recall of the brand name and the slogan. A student sample consisting of 160 subjects were chosen from 5 different … positive attitudes toward the ad than the ones who viewed the non-absurd ad. On the other hand, the hypothesis on recall was …

Persistent link: https://www.econbiz.de/10011210113

How important is privacy concern and behaviour on Facebook?

Jordaan, Yolanda - International Institute of Social and Economic Sciences - 2014

Social Networking Sites (SNS) encourage users to post and share personal information as part of their online social interactions to build and maintain social relations amongst likeminded people. The uniqueness of these SNS is that it allows individuals to meet strangers, but also enable users to...

Persistent link: https://www.econbiz.de/10011209943

The reasons for the resignation of activity on social networking sites

Szymkowiak, Andrzej - International Institute of Social and Economic Sciences - 2014

More than 628.8 million people aged 18-34 years have a Facebook account. After more than a decade of functioning of the social networking site, its further development is dependent, inter alia, of user loyalty and willingness to continue actively use this tool of communication. Popularity portal...

Persistent link: https://www.econbiz.de/10011209957

Comparative analysis of the engagement rate on Facebook and Google Plus social networks

Niciporuc, Tudor - International Institute of Social and Economic Sciences - 2014

An inexperienced online marketer or a company which is new to social media marketing may just be very happy if their business page is getting many likes. This is one of the biggest mistakes that can be made when using Facebook. The world’s biggest social media platform provides countless tools...

Persistent link: https://www.econbiz.de/10011209966

Examining the Liaison between Marketing Communication and Open Innovation, in the Scope of the Hungarian Innovation Clusters

Kovács, István - International Institute of Social and Economic Sciences - 2014

In the last decade, a new phenomena has appeared in the scope of innovation, deriving from the exaggerated perception of the forming and optimizing effects of the community groups coming exist outside of the company which have an essential role to boost up its competitiveness in the future. Thus...

Persistent link: https://www.econbiz.de/10011210156

Linking Value Co-creation and Organizational Absorptive Capacity: Theoretical study and Conceptual model

Maciuliene, Monika - International Institute of Social and Economic Sciences - 2014

Scientific literature on marketing and innovation management has a long-standing tradition of involving customers into organizational processes. In the traditional value creation process, organizations tried to manage the knowledge gap on consumer needs by engaging market research tools....

Persistent link: https://www.econbiz.de/10011210163

Cultural tourism in Oltenia (Romania) – disregarded opportunity

Popescu, Liliana; Badita, Amalia; Mazilu, Mirela - International Institute of Social and Economic Sciences - 2014

As the importance of cultural tourism is increasing, ever more states from Europe and not only are using cultural tourism for their tourism development strategies to attract a growing number of tourists. Oltenia’s cultural heritage with value for tourism is manifested through arts and crafts,...

Persistent link: https://www.econbiz.de/10011210192

Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey

Turan, Nurcan; Calik, Nuri - International Institute of Social and Economic Sciences - 2014

This survey intends to find out the attitudes of the consumers towards health products such as organic food, healthy foodstuffs and their information seeking behavior on wholesome nutrition. A survey is applied to 480 respondents selected via stratified sampling from Eski

Persistent link: https://www.econbiz.de/10011210208

THE EFFECTS OF RELATIONAL MARKETING ON THE BUSINESS PERFORMANCE: A PRACTICAL STUDY ON THE AUTHORIZED AUTO SALES AGENCIES

ESEN; ZERENLER, MUAMMER; CELEP, EMEL - International Institute of Social and Economic Sciences - 2014

With the globalization, the information age has revealed a new understanding of doing business in which the competition is more intense. This new understanding has changed the customers' buying behavior and the factors affecting them. The power in the change relationship established between the...

Persistent link: https://www.econbiz.de/10011210219