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Comparative analysis of the engagement rate on Facebook and Google Plus social networks
Niciporuc, Tudor - International Institute of Social and Economic Sciences - 2014
An inexperienced online marketer or a company which is new to social media marketing may just be very happy if their …
Persistent link: https://www.econbiz.de/10011209966
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THE EFFECTS OF RELATIONAL MARKETING ON THE BUSINESS PERFORMANCE: A PRACTICAL STUDY ON THE AUTHORIZED AUTO SALES AGENCIES
ESEN; ZERENLER, MUAMMER; CELEP, EMEL - International Institute of Social and Economic Sciences - 2014
dealer side to the customer side. Today, one of the most important marketing communication tools supporting us to reach … information about customers is “relational marketing”. This study consists of three chapters formed the axis of relational … marketing. In the first three chapters, marketing, modern marketing methods and relational marketing were discussed. In the …
Persistent link: https://www.econbiz.de/10011210219
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NICE BUT NAUGTHY: TV ADVERTS AND CHOICE OF FOOD AMONG CHILDREN IN SABAH, MALAYSIA
Totu, Andreas; Mohd Yakin, Halina Sendera - International Institute of Social and Economic Sciences - 2014
This study examines the relationships between television (TV) advertising and patterns of food choice among children. This relationship is crucial in understanding the intricate interplay among several interrelated variables such as TV viewing, preference for certain foods and the problem of...
Persistent link: https://www.econbiz.de/10011207151
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How important is privacy concern and behaviour on Facebook?
Jordaan, Yolanda - International Institute of Social and Economic Sciences - 2014
marketing transactions are the two most powerful privacy factors under consideration. For the low Facebook intensity group, the …
Persistent link: https://www.econbiz.de/10011209943
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The reasons for the resignation of activity on social networking sites
Szymkowiak, Andrzej - International Institute of Social and Economic Sciences - 2014
More than 628.8 million people aged 18-34 years have a Facebook account. After more than a decade of functioning of the social networking site, its further development is dependent, inter alia, of user loyalty and willingness to continue actively use this tool of communication. Popularity portal...
Persistent link: https://www.econbiz.de/10011209957
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Examining the Liaison between Marketing Communication and Open Innovation, in the Scope of the Hungarian Innovation Clusters
Kovács, István - International Institute of Social and Economic Sciences - 2014
In the last decade, a new phenomena has appeared in the scope of innovation, deriving from the exaggerated perception of the forming and optimizing effects of the community groups coming exist outside of the company which have an essential role to boost up its competitiveness in the future. Thus...
Persistent link: https://www.econbiz.de/10011210156
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Linking Value Co-creation and Organizational Absorptive Capacity: Theoretical study and Conceptual model
Maciuliene, Monika - International Institute of Social and Economic Sciences - 2014
Scientific literature on marketing and innovation management has a long-standing tradition of involving customers into …
Persistent link: https://www.econbiz.de/10011210163
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Cultural tourism in Oltenia (Romania) – disregarded opportunity
Popescu, Liliana; Badita, Amalia; Mazilu, Mirela - International Institute of Social and Economic Sciences - 2014
As the importance of cultural tourism is increasing, ever more states from Europe and not only are using cultural tourism for their tourism development strategies to attract a growing number of tourists. Oltenia’s cultural heritage with value for tourism is manifested through arts and crafts,...
Persistent link: https://www.econbiz.de/10011210192
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Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey
Turan, Nurcan; Calik, Nuri - International Institute of Social and Economic Sciences - 2014
This survey intends to find out the attitudes of the consumers towards health products such as organic food, healthy foodstuffs and their information seeking behavior on wholesome nutrition. A survey is applied to 480 respondents selected via stratified sampling from Eski
Persistent link: https://www.econbiz.de/10011210208
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Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective
Svoboda, Petr; Harantova, Monika - International Institute of Social and Economic Sciences - 2014
word of mouth marketing and other ways. The paper focuses on the quality of higher education institutions and its …
Persistent link: https://www.econbiz.de/10011210250