In this study it is aimed to understand the life standarts of the living of teachers working in both public and the private sector by examining through their spending habits. The universe of the research is cons

Our research is motived by Boime [2005], a seminal research by the foremost art historian of our time for writing The Birth of Abstract Romanticism, Art for a New Humanity, exclusively dedicated to Khavarani’s paintings. Boime suggested that Khavarani’s painting has artistic characteristics...

The motivation for this research is to address a major problem in the world of visual arts, with a thundering vibration of mixed and confusing signals, and evaluate the difference between "art" and its opposite, the "personart." Being an architect and a painter for over half a century, I sense...

This paper will emphasize contemporary approaches of online management structure for arts and cultural institutions. Turbulent economic environment calls for flexible managerial strategies, which will establish balance between traditional values and continual drive for innovations, due to more...

This study tests the relationship between the product involvement (Pd. Inv) and purchase intention (PI) and the mediating role of Brand Attitude (BA) in the relationship between Product Involvement (Pd. Inv) and Purchase Intention (PI) by using a sample of 450 people. With reference to previous...

There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards extensions is modified on the basis of their cognitional...

With the globalization, the information age has revealed a new understanding of doing business in which the competition is more intense. This new understanding has changed the customers' buying behavior and the factors affecting them. The power in the change relationship established between the...

The paper focuses on the effect of communication on the sales performance within CRM. The paper uses the hotel business as an example to evaluate if communication within Customer Relationship Management creates loyalty measured by the re-purchase behavior of existing hotel guests. The...

Worldwide importance of brands has acquired a new dimension and an increasing emphasis putted on the marketing strategies of branding has become an imperative of the company’s success. One of the possible ways how to develop branding strategies is the e-marketing usage. The basic problem of...