More than 628.8 million people aged 18-34 years have a Facebook account. After more than a decade of functioning of the social networking site, its further development is dependent, inter alia, of user loyalty and willingness to continue actively use this tool of communication. Popularity portal...

Social Networking Sites (SNS) encourage users to post and share personal information as part of their online social interactions to build and maintain social relations amongst likeminded people. The uniqueness of these SNS is that it allows individuals to meet strangers, but also enable users to...

An inexperienced online marketer or a company which is new to social media marketing may just be very happy if their business page is getting many likes. This is one of the biggest mistakes that can be made when using Facebook. The world’s biggest social media platform provides countless tools...

In the last decade, a new phenomena has appeared in the scope of innovation, deriving from the exaggerated perception of the forming and optimizing effects of the community groups coming exist outside of the company which have an essential role to boost up its competitiveness in the future. Thus...

Scientific literature on marketing and innovation management has a long-standing tradition of involving customers into organizational processes. In the traditional value creation process, organizations tried to manage the knowledge gap on consumer needs by engaging market research tools....

As the importance of cultural tourism is increasing, ever more states from Europe and not only are using cultural tourism for their tourism development strategies to attract a growing number of tourists. Oltenia’s cultural heritage with value for tourism is manifested through arts and crafts,...

This survey intends to find out the attitudes of the consumers towards health products such as organic food, healthy foodstuffs and their information seeking behavior on wholesome nutrition. A survey is applied to 480 respondents selected via stratified sampling from Eski

With the globalization, the information age has revealed a new understanding of doing business in which the competition is more intense. This new understanding has changed the customers' buying behavior and the factors affecting them. The power in the change relationship established between the...

Building of good relationships between higher education institutions and their students or alumni is essential for their long-term success. After all, only satisfied students or alumni can bring the best promotion of the university via word of mouth marketing and other ways. The paper focuses on...

This paper aims to highlight the mutual interrelation between sustainable marketing and sustainable development. Sustainable development is viewed as an established three-dimensional concept comprising economic sustainability and prosperity, social equity and environmental quality. In order to...