There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

The emergence and the rapid adoption of social media in recent years have led to the political, economic and social changes. The recent political upheavals in several countries from the Middle East, Eastern Europe to Southeast Asia have sparked an interest for the participants to use...

Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation Standards (IVS) and the Valuation under Act No. 151/1997 Coll. on property valuation in relation to trademarks in the territory of Czech Republic can be classified among them. The...

It is observed that the number of health conscious individuals in the society is increasing. This is mostly due to the promotion of healthy lifestyle by media, the awareness campaigns held by governments and the global trend of LOHAS. Parallel to that, the dietary supplements market in Turkey is...

Previous research have shown that customer co-production is able to improve company’s productivity, enhance customer loyalty, increase competitiveness and enhance customer satisfaction. Although customer co-production has long been recognized in the service marketing literature, few empirical...

Due to technological advancements and innovation, technology-based banking has gained importance as an alternative means of providing services to customers. As a result the understanding and measuring of service quality of technology-based banking has become an indispensable marketing management...

Social Networking Sites (SNS) encourage users to post and share personal information as part of their online social interactions to build and maintain social relations amongst likeminded people. The uniqueness of these SNS is that it allows individuals to meet strangers, but also enable users to...

More than 628.8 million people aged 18-34 years have a Facebook account. After more than a decade of functioning of the social networking site, its further development is dependent, inter alia, of user loyalty and willingness to continue actively use this tool of communication. Popularity portal...

An inexperienced online marketer or a company which is new to social media marketing may just be very happy if their business page is getting many likes. This is one of the biggest mistakes that can be made when using Facebook. The world’s biggest social media platform provides countless tools...