dealer side to the customer side. Today, one of the most important marketing communication tools supporting us to reach … information about customers is “relational marketing”. This study consists of three chapters formed the axis of relational … marketing. In the first three chapters, marketing, modern marketing methods and relational marketing were discussed. In the …

marketing transactions are the two most powerful privacy factors under consideration. For the low Facebook intensity group, the …

An inexperienced online marketer or a company which is new to social media marketing may just be very happy if their …

Scientific literature on marketing and innovation management has a long-standing tradition of involving customers into …

tourism for their tourism development strategies to attract a growing number of tourists. Oltenia’s cultural heritage with … strategies have been adopted by the Romanian government to develop and promote cultural tourism in the country as a hole and for …

word of mouth marketing and other ways. The paper focuses on the quality of higher education institutions and its …

This paper aims to highlight the mutual interrelation between sustainable marketing and sustainable development … marketing, which is understood not only as a sustainable and profitable relationship with the customers, natural and social … environment but also as a variety of socially responsible marketing or, on a wider scope, as a variety of social marketing or …