Showing 1 - 10 of 10
Absurdity is widely used in advertising, whereas the empirical studies on effects of absurdity in advertising are … limited. This study is an experimental research to examine the effects of absurdity in advertising on consumers’ attitude … to advertising and consumer research studies. …
Persistent link: https://www.econbiz.de/10011210113
The emergence and the rapid adoption of social media in recent years have led to the political, economic and social changes. The recent political upheavals in several countries from the Middle East, Eastern Europe to Southeast Asia have sparked an interest for the participants to use...
Persistent link: https://www.econbiz.de/10011207174
More than 628.8 million people aged 18-34 years have a Facebook account. After more than a decade of functioning of the social networking site, its further development is dependent, inter alia, of user loyalty and willingness to continue actively use this tool of communication. Popularity portal...
Persistent link: https://www.econbiz.de/10011209957
There are a few key studies around the social impact of information technologies and Internet access within Central Asia. Kyrgyzstan, with a high level of political participation and an avant-garde position regarding internet access in Central Asia, broadband and social media penetration in the...
Persistent link: https://www.econbiz.de/10011209981
political advertising in election campaigns. This situation arising as a result of technologcial developments has given rise to …
Persistent link: https://www.econbiz.de/10011210180
Requests of individuals in order to access to information is increasing day by day with the expansion of communication fields and networks. While the desire of people to express themselves are increasing, the number of corporations preparing this environment shows a significant raise as well....
Persistent link: https://www.econbiz.de/10011275023
Time as a relative notion being perceived and interpreted differently for everyone, is influenced by the position and conditions as well. The importance of the time usually understood by people when irreversible results occur. People make a habit of work without planning because of the lack of...
Persistent link: https://www.econbiz.de/10011275040
There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...
Persistent link: https://www.econbiz.de/10011275086
The popularity of social networking tools have significantly contributed to the change in the business models, there has been explosive growth in the number of use of social media tools among enterprises. With the rise of using web tools, the management of knowledge become crucial for...
Persistent link: https://www.econbiz.de/10011207225
The developments in knowledge and information technologies provide new opportunities for political corporations and political candidates. They are realizing the potential to give information and build relationships with public using social media. These features gain in importance in fast paced...
Persistent link: https://www.econbiz.de/10011207326