The emergence and the rapid adoption of social media in recent years have led to the political, economic and social changes. The recent political upheavals in several countries from the Middle East, Eastern Europe to Southeast Asia have sparked an interest for the participants to use...

This study tests the relationship between the product involvement (Pd. Inv) and purchase intention (PI) and the mediating role of Brand Attitude (BA) in the relationship between Product Involvement (Pd. Inv) and Purchase Intention (PI) by using a sample of 450 people. With reference to previous...

This paper investigates the impact of flawed or limited nutrition knowledge on the perception of healthy eating, healthy foods and subsequent dietary behavior. Nutrition can be seen as the end result of many pushes and pulls, and a response to multiple forces that create an overall nutrition...

More than 628.8 million people aged 18-34 years have a Facebook account. After more than a decade of functioning of the social networking site, its further development is dependent, inter alia, of user loyalty and willingness to continue actively use this tool of communication. Popularity portal...

There are a few key studies around the social impact of information technologies and Internet access within Central Asia. Kyrgyzstan, with a high level of political participation and an avant-garde position regarding internet access in Central Asia, broadband and social media penetration in the...

The developments in the field of internet and computers have paved the way for the formation of social media and a new media was born. Also, these developments created new platforms for communication. Rapid changes have occurred especially in the last decade. These changes have led social media...

Requests of individuals in order to access to information is increasing day by day with the expansion of communication fields and networks. While the desire of people to express themselves are increasing, the number of corporations preparing this environment shows a significant raise as well....

Time as a relative notion being perceived and interpreted differently for everyone, is influenced by the position and conditions as well. The importance of the time usually understood by people when irreversible results occur. People make a habit of work without planning because of the lack of...

There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

The popularity of social networking tools have significantly contributed to the change in the business models, there has been explosive growth in the number of use of social media tools among enterprises. With the rise of using web tools, the management of knowledge become crucial for...