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THE ROLE OF SOCIAL MEDIA ON ESTABLISHING BRAND VALUE: A CONTENT ANALYSIS ON BANKS IN TURKEY

Ergor, Zeynep Birce; Akagun Ergin, Elif - International Institute of Social and Economic Sciences - 2015

500 Banking Brands 2014 report. Brand value is used as the selection criteria of the sample banks and “Twitter” social … Twitter accounts of the banks having the highest brand values in Turkey. The “retweets” and the texts sent by other Twitter … Twitter but also other social networks in addition to their official websites. In addition, the paper displays specific …

Persistent link: https://www.econbiz.de/10011275086

A Social Network Analysis of Conflict Structure after Great Disaster: A Case Study of Mt. Umyeon Landslide in South Korea

Kim, Youngju - International Institute of Social and Economic Sciences - 2014

Social Network Analysis (SNA) has emerged as a major technique in the field of conflict resolution and disaster … resolution in the context of disaster using SNA. A snowball sampling technique is employed and the stakeholders of the ongoing Mt …

Persistent link: https://www.econbiz.de/10011207171

Social network site users and political participation in Kyrgyzstan

Turdubaeva, Elira - International Institute of Social and Economic Sciences - 2014

There are a few key studies around the social impact of information technologies and Internet access within Central Asia. Kyrgyzstan, with a high level of political participation and an avant-garde position regarding internet access in Central Asia, broadband and social media penetration in the...

Persistent link: https://www.econbiz.de/10011209981

The Use of Social Media as a Means of Political Communication: Comparision of AKP and CHP’s Facebook Comments in the Local Elections of 30 March 2014

K, Emine; Bozkurt, Hale - International Institute of Social and Economic Sciences - 2014

The developments in the field of internet and computers have paved the way for the formation of social media and a new media was born. Also, these developments created new platforms for communication. Rapid changes have occurred especially in the last decade. These changes have led social media...

Persistent link: https://www.econbiz.de/10011210180

SOCIAL MEDIA USAGE OF GSM OPERATORS IN TERMS OF PUBLIC RELATIONS

BAL, Mustafa; BAL, Müjgan - International Institute of Social and Economic Sciences - 2015

Requests of individuals in order to access to information is increasing day by day with the expansion of communication fields and networks. While the desire of people to express themselves are increasing, the number of corporations preparing this environment shows a significant raise as well....

Persistent link: https://www.econbiz.de/10011275023

THE ROLE OF SOCIAL MEDIA ON TIME MANAGEMENT OF UNIVERSITY STUDENTS

BAL, MÜJGAN; BAL, Mustafa - International Institute of Social and Economic Sciences - 2015

Time as a relative notion being perceived and interpreted differently for everyone, is influenced by the position and conditions as well. The importance of the time usually understood by people when irreversible results occur. People make a habit of work without planning because of the lack of...

Persistent link: https://www.econbiz.de/10011275040

A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications

Hongcharu, Boonchai - International Institute of Social and Economic Sciences - 2014

The emergence and the rapid adoption of social media in recent years have led to the political, economic and social changes. The recent political upheavals in several countries from the Middle East, Eastern Europe to Southeast Asia have sparked an interest for the participants to use...

Persistent link: https://www.econbiz.de/10011207174

Exploring the role of Social Media Systems on Knowledge Management for SMEs

Hou, Jiachen - International Institute of Social and Economic Sciences - 2014

The popularity of social networking tools have significantly contributed to the change in the business models, there has been explosive growth in the number of use of social media tools among enterprises. With the rise of using web tools, the management of knowledge become crucial for...

Persistent link: https://www.econbiz.de/10011207225

THE ROLE OF SOCIAL MEDIA TO POLITICAL INFORMATION

TARHAN, AHMET - International Institute of Social and Economic Sciences - 2014

The developments in knowledge and information technologies provide new opportunities for political corporations and political candidates. They are realizing the potential to give information and build relationships with public using social media. These features gain in importance in fast paced...

Persistent link: https://www.econbiz.de/10011207326