This study intends to find out the consumer innovativeness and perceived risk in high technology product adoption. A survey on 460 respondents who are selected via stratified sampling of whom 452 are found eligible to be analyzed. The respondents are required to answer 50 questions of which...

Future business transactions will rely on online transactions and trust would help dot-com companies to gain prosperity in world’s future online market. Given the significant role of trust in intention to purchase, this study intends to develop a novel model for ranking the parameters that...

Purpose: The current research seeks to identify the most relevant dimensions of risk perceived by online shopping customers in Jordan, by identifying risk dimensions cited in the literature and testing empirically their relative importance to such customers. Design: A self-administered...