brand, quality of the water, and the packaging of the product. Quantitative research was chosen as the methodology, with … student housing area. Based on the survey result, it is proven that brand, quality of the water, and the packaging of the …

, respectively how they should build their image and brand. Finally, the methodology also relates to building good relations with …

the following:•the communication policy has a significant impact on brand value perception, what implies the necessity of … the process of customer’s identification with the brand identity,•social networks create a suitable environment for … internet advertising which influences the customers mostly in the process of brand value creation,•social networks are suitable …

Brand extensions refer to use an established brand name in new product or product categories and are extensively … applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards … extensions is modified on the basis of their cognitional reactions and relations between the parent brand and extended product …

Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation … most in strategic building of brand value. These factors could be used as a basis for the proposal of a new method for the … profit, return of investment). The other factors which create a brand value (brand awareness, brand loyalty, emotional …