There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

With the globalization, the information age has revealed a new understanding of doing business in which the competition is more intense. This new understanding has changed the customers' buying behavior and the factors affecting them. The power in the change relationship established between the...

Scientific literature on marketing and innovation management has a long-standing tradition of involving customers into organizational processes. In the traditional value creation process, organizations tried to manage the knowledge gap on consumer needs by engaging market research tools....

Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards extensions is modified on the basis of their cognitional...

An inexperienced online marketer or a company which is new to social media marketing may just be very happy if their business page is getting many likes. This is one of the biggest mistakes that can be made when using Facebook. The world’s biggest social media platform provides countless tools...

The survival of businesses in today's information age, is bound and adapt to the competitive conditions, internal and external environment. In this case, business sectors should take serious steps about performance management in order to achieve success. It is becoming necessity to measure of...

In post modern business administration, businesses’ planning its own activities and managing resources according to this, is not enough any more. This situation changes with the effect of globalisation and directs businesses to be strategic.Nowadays in which the importance of strategic...

Thailand’s recent coup was not received favorably in the West, but many parts of Thai society support it. In particular, business sentiment has improved greatly in the short time since the coup. The Bank of Thailand’s monthly Business Sentiment Index (BSI) showed sharp decline in 2013, even...

This paper will emphasize contemporary approaches of online management structure for arts and cultural institutions. Turbulent economic environment calls for flexible managerial strategies, which will establish balance between traditional values and continual drive for innovations, due to more...

In today’s world, more women than ever are entering the labour force but the majority of top management positions in almost all countries are primarily held by men. Female managers generally tend to be concentrated in lower management positions and have less authority than men. (Catalyst,...