Entrepreneurship is affecting economic growth worldwide. In a time of economical crises the creation of new ventures would be an ideal solution. Understanding entrepreneurship's importance and positive contribution to the economy of a country, it is significant studies to be undertaken in order...

An enterprise resource planning (ERP) system is regarded a solution approach for any organization. It is an information system to plan and manage whole firms’ or organizations’ function. Once it is adopted, it provides many useful tools in management. This study expose an evaluation...

Telecommunication industries in indonesia have currently entered a phase which people's awareness of knowledge on the information technology-based products and services increases. some of the phenomena that occur in the industries are : (i) the technology develops rapidly, (ii) the...

Social networks are becoming more and more important in employment seeking process. The importance of social networks in this respect has been researched also in academic research worldwide and discussed on scientific conferences. The aim of the paper is to analyse the experience of the use of...

With the globalization, the information age has revealed a new understanding of doing business in which the competition is more intense. This new understanding has changed the customers' buying behavior and the factors affecting them. The power in the change relationship established between the...

The paper focuses on the effect of communication on the sales performance within CRM. The paper uses the hotel business as an example to evaluate if communication within Customer Relationship Management creates loyalty measured by the re-purchase behavior of existing hotel guests. The...

Worldwide importance of brands has acquired a new dimension and an increasing emphasis putted on the marketing strategies of branding has become an imperative of the company’s success. One of the possible ways how to develop branding strategies is the e-marketing usage. The basic problem of...

There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards extensions is modified on the basis of their cognitional...

This study tests the relationship between the product involvement (Pd. Inv) and purchase intention (PI) and the mediating role of Brand Attitude (BA) in the relationship between Product Involvement (Pd. Inv) and Purchase Intention (PI) by using a sample of 450 people. With reference to previous...