Benrit, Parichard; Marimuthu, Malliga - International Institute of Social and Economic Sciences - 2014
developing countries, it is still at the early stage of adoption. For the banks in these developing countries, encouraging their … customer to use the SSBTs is a great challenge. Thus, there is a critical need to understand the factors that influence … customers decision towards SSBTs. The information about the service is the first stage of the adoption process that will lead …