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A regional approach of financial performance- evidence from Romania

Brad, Laura; Dobre, Florin; Ciobanu, Radu - International Institute of Social and Economic Sciences - 2014

Regional financial performance could influence the attitude of shareholders and of the investors. It is important as it provides information about the entities that act in the area and about the factors, qualitative: like auditor type or quantitative such as individual financial elements that...

Persistent link: https://www.econbiz.de/10011207133

MANAGING EUROPEAN SUSTAINABLE CITIES

Backovi, Nemanja; Mili, Vesna; Sofronijevi, Adam - International Institute of Social and Economic Sciences - 2015

In this paper sustainable management of European cities in contemporary business environment is analyzed. Recognition of culture diversity and market responsiveness are of substantial importance for new context of urbanization. Economic cooperation among cities is executed in the framework of...

Persistent link: https://www.econbiz.de/10011275063

FACTORS AFFECTING THE PERFORMANCE OF TURKISH BANKS

TUNALI, DUYGU - International Institute of Social and Economic Sciences - 2015

Banking has an important place in the financial sector in Turkey and so that low or high banking performance affects the financial system and hence the whole economy. The purpose of this study is to determine the factors affecting the performance of state-owned and privately-owned deposit banks...

Persistent link: https://www.econbiz.de/10011276240

Reverse innovation – how it works

Ostraszewska, Zuzanna; Tylec, Agnieszka - International Institute of Social and Economic Sciences - 2014

Innovation is nowadays one of the most important factors of modernity and competitive position of business units and the entire economy. To continue developing and maintaining an advantage in the market enterprises will increasingly need to focus on radical innovation. This undoubtedly is...

Persistent link: https://www.econbiz.de/10011210284

A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications

Hongcharu, Boonchai - International Institute of Social and Economic Sciences - 2014

The emergence and the rapid adoption of social media in recent years have led to the political, economic and social changes. The recent political upheavals in several countries from the Middle East, Eastern Europe to Southeast Asia have sparked an interest for the participants to use...

Persistent link: https://www.econbiz.de/10011207174

The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market

Harantova, Monika; Svoboda, Petr - International Institute of Social and Economic Sciences - 2014

Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation Standards (IVS) and the Valuation under Act No. 151/1997 Coll. on property valuation in relation to trademarks in the territory of Czech Republic can be classified among them. The...

Persistent link: https://www.econbiz.de/10011207210

Profiling the dietary supplement users in Turkey

ERGEN, AHU; BOZKURT, FILIZ - International Institute of Social and Economic Sciences - 2015

user profiles of these consumers is important for companies, governments and also media to define their strategies … accordingly. The study involved 666 (66,5% women and 33,3% men) Turkish consumers from Istanbul, over eighteen years of age. Data …

Persistent link: https://www.econbiz.de/10011275078

THE ROLE OF SOCIAL MEDIA ON ESTABLISHING BRAND VALUE: A CONTENT ANALYSIS ON BANKS IN TURKEY

Ergor, Zeynep Birce; Akagun Ergin, Elif - International Institute of Social and Economic Sciences - 2015

There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

Persistent link: https://www.econbiz.de/10011275086

CONSUMERS’ ATTITUDES TOWARDS BRAND EXTENSIONS: AN ANALYSIS ON FOOD AND TEXTILE INDUSTRIES IN TURKEY

Akagun Ergin, Elif; Sahin, Nilay - International Institute of Social and Economic Sciences - 2015

applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards … explored. Therefore, the main objective is to evaluate the attitudes of consumers towards brand extensions through brand … loyalty. The study analyzes consumers’ attitudes towards brand extensions specifically in food and textile industries. This is …

Persistent link: https://www.econbiz.de/10011275094

Co-Production Dimensions in Medical Services

Yapp, Emily Hon Tshin; Sondoh J.R, Stephen; Siganul, Ruth - International Institute of Social and Economic Sciences - 2015

Previous research have shown that customer co-production is able to improve company’s productivity, enhance customer loyalty, increase competitiveness and enhance customer satisfaction. Although customer co-production has long been recognized in the service marketing literature, few empirical...

Persistent link: https://www.econbiz.de/10011276140